Growth is another important factor. How is your book going to help the reader grow? Growth can be very subjective though, so you have to watch out for overpromising and under delivering. The goal of every author is to have return readers.
If your book does not produce the desired results, there is a better than average chance that you will not have repeat customers. Mediavex is one place you can research publishing trends.
You have to determine your target audience. Understanding the temperament types can help you narrow the focus of your book. For instance, Emily LaRusch said, "the topics I focus on are areas in which I feel I could learn and grow as an individual and as a leader." It is likely that a person who uses the phrase "in which I feel" will be an "F" (or Feeling) on the Myers-Briggs temperament scale. As a "T" (Thinker) on that scale, I would use the phrase "where I can know."
Don't overlook the power of your writing style. If your writing style connects more with thinkers, then your market is those people who need facts and figures. This should help you focus your marketing efforts. Visit Mediavex for excellent quality content.
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