4 Essential Strategies for Marketing eBooks

The goal behind marketing a new book, regardless of the medium, remains the same. The aim is to position the book prominently so that prospective readers are made aware of it, and they will buy it. However, because of their format, there lies a fundamental difference in their marketing.

The Internet is where eBook author's marketing efforts should be focused on. Listed below are few tips to help you understand the world of online marketing for your eBook.

Make a creative brief

This is the starting point for successfully marketing your eBook. Preparing a creative brief helps you define several key points of your marketing strategy. This becomes your unique selling point, which, in turn defines how your eBook stands out from the millions of eBooks out there. It helps you define the message you want people to understand about your book.

Create a social media document

Here, you create an editorial calendar and outreach documents for different social media engagements. It is important to identify different bloggers in the social networks, through whom you can promote your eBook. These outreach documents will help you stay organized and grow your tribe of followers eventually.

Measure and adjust strategies

If you do not know how well your online marketing strategy is performing, it becomes pointless. You need to have strategies in place to measure your success. Measuring your promotional activities will give you greater clarity over what works and what doesn't, and accordingly you can tweak it.

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